Free and Easy Ways to Display Google Reviews on Your WordPress Site

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In the age of digital marketing, customer reviews have become one of the most powerful tools for businesses to build credibility and trust. When potential customers search for services or products, Google Reviews are often their first stop to see if your business is trustworthy. Embedding these reviews on your WordPress site is a great way to boost your credibility, enhance your SEO, and increase conversions.

In this article, we’ll explore free and easy ways to display Google reviews on your WordPress site, including the use of widgets for Google reviews, Google Reviews embed, and even embedding the Google review badge. These methods will help you showcase your positive customer feedback without any cost, and improve your website’s overall user experience.

Why Display Google Reviews on Your WordPress Site?

Before diving into the "how-to," it’s essential to understand why displaying Google Reviews on your WordPress site is important:

1. Build Trust with Potential Customers

Displaying Google reviews on your website builds credibility. When potential customers see that others have had positive experiences with your business, they are more likely to trust you and take the next step—whether that’s making a purchase, booking a service, or reaching out for more information.

2. Improve SEO Performance

Google reviews can improve your website's SEO. The more reviews you have, the better your rankings can be on the Google rating page. Additionally, embedding Google reviews on your WordPress site increases the chances that your website will show up in local searches, bringing more traffic to your site.

3. Increase Conversions

When customers see positive reviews directly on your website, they’re more likely to convert. Whether it's buying a product or reaching out for services, seeing other customers' feedback can help solidify their decision-making process.

4. Showcase Social Proof

Customers trust reviews from other customers. Displaying Google Reviews provides social proof that your business is trustworthy and that your products or services meet expectations.

How to Display Google Reviews on Your WordPress Site for Free

Now that you know why it's essential to display Google reviews, let’s dive into how you can easily do this without spending money. Here are some free and simple methods for embedding Google Reviews on your WordPress site.

1. Using Widgets for Google Reviews

Widgets for Google reviews are the easiest way to automatically pull in your reviews and display them on your WordPress site. These widgets help streamline the process and save you time by automatically updating your Google reviews without the need for manual input.

Steps to Add Google Reviews Widgets:

  1. Choose a Free Plugin There are several free WordPress plugins that offer widgets for Google reviews. Some popular choices include:

    • Google Reviews Widget: A free and easy plugin that allows you to display Google reviews without any coding. It automatically pulls reviews and displays them in a customizable widget.
    • WP Google Review Slider: Another free plugin that helps you display Google reviews in a sliding format. It’s perfect if you want to show off multiple reviews without taking up too much space.
    • Widget for Google Reviews: A plugin that pulls reviews directly from Google and displays them in an attractive widget format.

  2. Install the Plugin To install the plugin, follow these steps:

    • From your WordPress dashboard, go to Plugins > Add New.
    • Search for the plugin by name (e.g., "Google Reviews Widget").
    • Click Install Now, then activate the plugin.

  3. Configure the Plugin After activation, go to the plugin settings. Most plugins will ask you to connect your Google account and select the specific business or location you want to display reviews for. Once connected, the plugin will pull in the latest reviews automatically.

  4. Add the Widget to Your Site After setting up the plugin, add the Google Reviews widget to your site. Navigate to Appearance > Widgets, and drag the Google Reviews widget to your desired sidebar or footer. Some plugins may also provide a shortcode that you can paste directly into any page or post.

2. Manually Embedding Google Reviews (Google Reviews Embed)

If you prefer not to use plugins, you can manually embed Google reviews on your site using Google's official embedding options. While this method requires a bit more work, it allows you to customize how the reviews appear on your website.

Steps to Embed Google Reviews Manually:

  1. Visit Your Google Business Profile Go to your Google rating page and find the reviews section for your business.

  2. Copy the Embed Code Scroll down to the review you want to embed and click the three dots in the upper-right corner of the review. Select Embed Review (you may need to enable this option on your Google Business account if you haven’t already).

  3. Embed the Code on Your WordPress Site Copy the HTML code that Google provides and paste it into the HTML section of the page where you want to display the review. You can do this by switching to the Text editor (in WordPress) rather than the Visual editor when creating or editing a page or post.

  4. Style the Review Display (Optional) If you're familiar with HTML and CSS, you can further customize how the review looks on your site by modifying the code or adding styles to the review’s container.

3. Using Google Reviews Embed Badge

Another way to display Google reviews on your WordPress site is by embedding the Google review badge. This method is simple and quick, and it adds credibility by showing potential customers that you have positive ratings on Google.

Steps to Embed Google Review Badge:

  1. Create a Google Review Badge There are various tools, both free and paid, that allow you to generate and embed the Google Reviews badge on your website. Some free options include:

    • Elfsight: Offers a free Google Reviews widget with a badge. It’s easy to install and integrates well with WordPress.
    • Tagembed: Another tool that provides a free Google review widget with a badge. It offers customization features that let you change the look and feel of your embedded badge.

  2. Copy the Badge Code Once you've created your Google review badge, copy the embed code.

  3. Add the Badge to Your WordPress Site Go to your WordPress dashboard and navigate to the page or post where you want the badge to appear. Paste the badge code into the HTML section of the page. If you're using a widget, you can add it through the Widgets section of your WordPress admin panel.

4. Using a Shortcode to Display Reviews

Many WordPress plugins allow you to use a shortcode to display your Google reviews. A shortcode is a small snippet of code that you can insert into any post or page to display a widget or review feed.

Steps to Use Shortcodes:

  1. Install a Google Reviews Plugin Choose a plugin that supports shortcodes, such as Google Reviews Widget or WP Google Review Slider.

  2. Generate the Shortcode After setting up the plugin, navigate to the plugin’s settings and find the shortcode for displaying Google reviews.

  3. Add the Shortcode to a Post or Page Paste the shortcode into the post or page editor. When you publish or update the page, your reviews will appear automatically.

Conclusion

Displaying Google reviews on your WordPress site is an excellent way to boost your business's credibility, improve your SEO, and drive conversions. Whether you choose to use widgets for Google reviews, embed reviews manually using Google Reviews embed code, or display a Google review badge, these free methods make it easy to showcase your customer feedback without any cost.

By following the steps outlined in this article, you can easily integrate Google reviews into your website and start benefiting from the power of social proof. Get started today and enhance the user experience on your WordPress site with Google reviews!

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