TikTok Integration Made Simple: Embedding Videos in WordPress

Overnight, TikTok became a super app for millions of users, generating new, interesting, relevant, and at times informative short videos in massive quantities every day. Growing by leaps and bounds, businesses, bloggers, and content creators are now interested in using TikTok content on their websites with a view to increase engagement and attract visits. If you own a WordPress site, here's some good news for you. Easy and elegant embedding of TikTok within WordPress: Share viral TikTok videos on your website without hassle.

In this guide, we'll explain how to embed TikTok videos into WordPress, outline the advantages of embedding TikTok videos, and then some tips and tricks to optimize your embedded videos for maximum effect.

Why Embed TikTok Videos into WordPress?

But before we dive into the nitty-gritty, let's see why promoting TikTok videos on your WordPress website will be the smart move:

Boost User Engagement

The TikTok videos are rich in dynamism, full of humor or creativity, and sometimes insightful. Embedding them on your WordPress site will probably engage the audience with your content. This very engaging format of TikTok will keep viewers on your pages for a long time, thus reducing bounce rates and increasing the amount of time spent on your pages.

Tap into Viral Content

TikTok is home to viral trends, challenges, and memes that spread like wildfire. Embedding TikTok videos allows you to tap into these trending moments, which can make your content more relevant and timely.

Boost Social Proof

Another interesting idea: by embedding popular TikTok videos either from your profile or from the profiles of others, you will enhance the credibility of your brand as an influencer. According to most people, social proof includes viral content; so, your brand's reputation is more likely to improve with this kind of movement.

Increase Traffic to Your TikTok Profile

Embedding TikTok video content from your own profile means you are posting content on your WordPress site and inviting visitors to follow you on TikTok. But often, this is a very low-key call to action, which can grow your audience on TikTok by driving traffic to your profile.

More vibrant, engaging content

Embedding videos breaks long blocks of text and also adds a new exciting freshness to your content. Video is more viscerally engaging than text alone, so there's a better probability that your audience will stay engaged with your website.

Now that you have an idea about the benefit of embedding TikTok videos, let's head into how you can embed TikTok within WordPress.

Step-by-Step Guide: How to Embed TikTok Videos in WordPress

1. Find a TikTok Video to Embed This is where you pick a TikTok video that you want to embed. The video can belong to your TikTok account, be a popular video that you'd like to show up somewhere, or be from another creator that fits your content.

To find the TikTok link, you can follow the instructions below:

Open TikTok: Go to tiktok.com, or simply open the TikTok app on your mobile device.

Select the Video: Select the video you would like to embed. Tap the Share icon, that is in the form of an arrow pointing to the right.

Copy the Link: In the share menu, select Copy Link to get the URL for the video. This is the URL you will use to embed the video on your WordPress site.

2. Embed TikTok in WordPress Using the Block Editor (Gutenberg)

If you're using the WordPress Block Editor, don't worry-you can embed TikTok videos pretty easily and quickly. Here's how:

Access Your WordPress Dashboard

Log into your WordPress website's admin panel.

Access the Post or Page Editor

Go to the page or post where you'd like to embed the TikTok video. Click on the pencil icon to access the content editor.

Create a New Block

In the editor, click the + where you'd like the TikTok video to be embedded and select one of the available blocks. You will see this below:

Find the "Embed" Block

Type "Embed" into the block search field, or use the keyboard to scroll down until you find the Embed block. Click that block.

Paste the TikTok Video URL

Paste the URL of the TikTok video you copied earlier into the Embed block.

Click "Embed"

After you paste the URL, WordPress will automatically pull the video from TikTok, and embed it within your post or page. You should see a preview of the video in the block editor.

Publish or Update

Once you are satisfied with the way the embedded video looks, click Publish or Update to save your changes to your page or post.

3. Embed TikTok in WordPress with the Classic Editor

Use the classic WordPress editor? No problem: you can easily embed TikTok videos yourself.

Open the Classic Editor

In your WordPress dashboard, open the page or post in which you'd like to include the TikTok video.

Switch to Text View

You'll find that the classic editor has two tabs: Visual and Text. Click Text to view in HTML format.

Paste the URL TikTok

You can just paste the TikTok video URL right into the content area. WordPress will automatically recognise it and then turn that link into an embedded video for you.

Save or Publish

Now that you've pasted the URL, just click Publish or Update and all your changes will save.

4. Resize and Customize the Embedded Video (Optional)

Where embedding videos from TikTok to WordPress is fast and easy, you might be interested in changing the look and feel of the video to blend it a bit more with your webpage. To adjust the size and positioning of this video, you follow these steps:

Video width resizing In the block editor, you can even resize a video's width. To do so, select the TikTok embed block, head to the settings in that block, or even use custom HTML if necessary.

Align the Video: If you would like to align the video switch out of its default, alignment then you can make use of alignment buttons located in the block editor (Align Left, Align Center, Align Right). In a classic editor, you get that done using HTML attributes that include align=\\\"center\\\", center the video.

Custom CSS: To fine-tune, insert your own custom CSS to style further the embedded video. For example, you might adjust margins and/or paddings around the video so that it fits better into your page layout.

Best Practice of Embedding TikTok Videos

Embed videos into WordPress with TikTok using these best practices,

Select videos that go with your content.

Choose videos on TikTok that would enhance your post or page. Whether it's about entertainment, knowledge, or one of the trending memes, your video must fit the theme of your post.

Do not Overcrowd Your Pages with Multitude of Videos

Videos are pretty engrossing but can be really slow. So, simply remember not to embed too many videos per page because it may slow down your site.

Use Video Thumbnails

If your video is too long, use a thumbnail or preview image with some call-to-action such as "Watch This Viral TikTok Video"- this will enable people to click and then watch instead of auto-play the video on load.

Mobile Optimization

Make sure the videos embedded are mobile-friendly, especially if this will be the primary way your audience consumes content from your site. Most themes in WordPress take care of this automatically, but it never hurts to check just in case.

Give Credit Creators

If you're embedding someone else's TikTok videos, make sure to give them proper credit. Often, TikTok will automatically show the username of the creator; however, you'll sometimes want to include a note or link to their profile as well.

Conclusion

You can embed these videos from TikTok in your WordPress site and make it more engaging and dynamic for users. From the hottest viral TikTok trends to funny and entertaining videos or even to leverage your own TikTok profile by embedding these videos for easy and powerful interaction and traffic generation.

By following the procedure above, you will be able to install TikTok within WordPress and start providing captivating content for your audience. As this platform continues developing, embedding videos on your website will allow you to stay in touch with the trend while contributing the value that your visitors are looking for in a fun and interactive manner. Have fun embedding!