How to Embed Google Reviews: Boost Your Business Credibility

 Introduction

Consumer trust is everything in this digital landscape. As the most demanding requirement of smart consumers worldwide, businesses have to create tools that depict their credibility. Among those tools, nothing beats the power of Google Reviews. When you integrate Google Reviews on your website, you are not only pointing out to your consumers that your customers are satisfied, but you're also bringing a more critical online presence to it. In this article, you will be taken through the process of embedding Google reviews; in the process, we use Taggbox to make things easier while increasing the credibility of your business.

Why Google Reviews Matter

Before getting into the how-to, let's look into why Google Reviews matter for your business:

Generates Trust Online reviews are read by about 93% of all consumers before buying, so Google Reviews hold a strong sway in the shaping of public opinion for a great many users. Visible on the search results, they can give potential customers a glance of your business - making them more trustful.

A positive review can be that single thing in a customer's decision-making process. Displaying those reviews front and center on your site encourages potential buyers to take the next step: buying.

Boosts SEO: 

Search engines favor businesses that engage with their customers, or are active in doing things online. User-generated content like reviews enhance website SEO and hence can be ranked higher in search results.

It increases engagement by adding dynamic content on your website and making it fresh and interactive. This can make visitors spend more time on your website and engage with your brand.

Step-by-Step Process of Embedding Google Reviews

Let's take you through the process of embedding Google Reviews on your website, especially highlighting how Taggbox can make this process easier.

Step 1: Set up Your Google My Business Account

Before publishing reviews, however, you have to gain a Google My Business account. This is fundamental in soliciting and managing customer reviews.

Get or Claim Your Business Listing

You will first have to visit the Google My Business page and click on "Manage now". Then it will ask for your Google account details and you will then follow the prompts in setting up a new listing or claiming an existing one.

Confirm Your Business: 

Google usually asks you to confirm your business. These can be confirmed by postcard at your business address, by phone, or email.

Request Customers to Review You: Ask satisfied customers to review you on GMB. The more reviews the better; this means the more content you'll have to show on your website.

Step 2: Choose an Option to Embed Google Reviews

There are two ways to embed Google Reviews: the first method is using third party sources: Taggbox, second one is manual embedding.

Method 1: Using Taggbox

Taggbox is a great tool that easily allows you to embed Google Reviews onto your website. Below are the steps:

Sign up to Taggbox

Go to the Taggbox site and sign up to your account.

Create a New Widget

After signing in, navigate to the "Create Widget" page.

Click on "Google Reviews" from the dropdown.

Connect your Google Account:

Steps to Connect Your Google My Business account to Taggbox

You'll be asked to connect your Google My Business account to Taggbox. After connecting, Taggbox will pull your reviews.

Customize Your Widget:

Taggbox has plenty of customization options. You can change the layout, colors, and fonts to ensure they fit your website's branding.

Preview the widget and confirm it looks good and also works perfectly 

Generate Embed Code:

After you are sure that your widget looks great and functions properly you can then hit the "Publish" button to get your embed code.

Copy the provided HTML.

Alternative Method: Embed Google Reviews Manually

If you like to do it by hand, that's okay, you can embed Google Reviews. Here's how to do it:

Find Your Google Reviews:

Open Google and search for your business. Click on reviews,

Find the review(s) you'd like to embed.

Create Custom HTML Using HTML, make a display for your reviews. Here's an example of the simplest one:

html

Copy </div class="google-review">

Copy

<p>"Amazing service and great products!"</p>

<p>Rating: ★★★★★</p>

</div>

Style with CSS: To enhance the visual appeal of your reviews, you can add CSS. Here’s a simple styling example:

css

Copy code

.google-review {

border: 1px solid #ddd;

padding: 15px;

margin: 10px 0;

border-radius: 5px;

background-color: #f9f9f9;

}

Step 3: Add to Your Site Using Your Embed Code Now that you have your embed code, it's time to paste it on your website.

If You Use WordPress

Login To Your WordPress Dashboard.

Go to the Page or Post you'd like to add reviews to.

Use the Block Editor:

Tap the "+" icon at the top to add a new block.

Search for "Custom HTML" and select it.

paste the embed code you copied earlier.

Preview and Publish: Click "Preview" to see how it looks. Once all is good, click "Publish" or "Update" to save your changes.

For Other Website Builders

If you're using a different platform like Wix, Squarespace, or Shopify, the steps will differ slightly: -Log into Your Website Builder.

For an Option to Add Custom Code, it might be labeled as "Embed Code," "HTML Block," or something similar.

Paste the Embed Code: Insert your Google Reviews embed code and save your changes.

Step 4: Test Your Widget

Once you have embedded the Google Reviews, test the widget to ensure everything is displayed correctly:

Check Responsiveness: 

Make sure that the widget looks good on different devices, including desktops, tablets, and mobile phones.

Test Functionality:

 Go through the widget to ensure it redirects to your Google Reviews or shows the correct information.

Monitor for Updates: If you employed Taggbox or any third party, keep an eye on it to ensure the widget is still showing the work and recent reviews.

Step 5. Encourage More Reviews

To keep your Google Reviews fresh and interesting you can employ some tactics to encourage more customer feedback:

Customers Follow-up:

 After purchasing, you can send a follow-up thanking the customer and asking for their feedback by putting down a direct link to your Google Reviews page.

Reviews Promoting: 

Reward or provide discounts to the customers if they give a review to the potential persuader of more customers to give reviews.

Social Platforms: Share the good reviews on your social media and encourage the people following you to give their opinions.

Conclusion

Embed Google Reviews on your website, and you can seem credible in a business. Lastly, most importantly, it will influence potential customers and improve your SEO standings. So, use Taggbox along with this guide to exhibit your customer's reviews easily and make your online presence trustworthy. Start embedding Google Reviews today and see the difference in your business reputation and growth.