The Ultimate Guide to Embedding Google Reviews on Your Site

Customer reviews are one of the most significant tools that can be employed in today's cutthroat online world to generate trust and credibility for the business. Google Reviews become very important when other studies show consumers prefer to do business with companies that maintain a good reputation online, especially on larger websites such as Google. If you run a website then the best way you might be able to utilize the power of customer feedback is to show off your Google Reviews to people on your website.

Here's a completely definitive guide showing you how to embed Google reviews on your website, ranging from why you should do it through to the methods involved and with some tips on how to get the most out of any customer reviews.

Why You Need to Embed Google Reviews on Your Website

Now that we have the "why, let's just quickly look at the "how":

Create Trust and Social Proof: Google Reviews are one of the highest authorities in terms of social proof. The representation of authentic customer feedback on the website to other potential customers means that other people have trusted the business with their most precious asset-they own it. It thus develops trustworthiness, one vital component which will drive conversion.

Enhance the SEO: Google considers customer reviews as one of the key variables while evaluating the credibility and authority of a website. The more positive these reviews are, the higher your chances of ranking within search results. Moreover, third-party Google reviews may also lead to an improvement in the on-page SEO of your website; this is new user-generated content, after all.

Boost Conversions: When people visit a website and read glowing reviews of previous customers, that increases the chances for a conversion: perhaps some form of buying something, filling out a contact form, or even scheduling service; in this case, positive reviews could be that little nudge toward taking action.

Show Real-Time Feedback : Embedding Google reviews will show real-time feedback. As opposed to the static testimonial, Google reviews are always updated giving your website a dynamic feel and assuring that the potential customers will get to read the latest opinions about your business.

Now that you know why embedding Google reviews on your website is so beneficial, let's move on to how you can do it.

How to Embed Google Reviews on Your Website

There are several methods through which you can embed Google reviews to your website, and the method will largely depend on the platform you are using and the level of hands-on involvement that appeals to you. Let's cover some of the most common methods.

1. Adding Google Reviews Manually Using Google Place API

If you don't mind a little coding, you can insert Google Reviews on your site manually through the Google Places API. The Google Places API lets you fetch reviews from your business's Google profile and then display them right on your site. Here is how it works:

Step-by-Step Guide for Using Google Place API:

Create Your Google Cloud Account: First off, you will require an account in Google Cloud. If you do not have one go to the Google Cloud Console sign up, and prepare a project.

Enable Google Places API: Then, having created a project, click on the API Library that can be found at the Google Cloud Console page. Type then the name "Google Places API" and enable it for your project.

Get an API Key: After you have activated the Google Places API, get an API key. The key is essential to view the reviews data.

Get Your Business Place ID: Place ID refers to a unique identifier for your business. To fetch your Place ID, you have to use the Place ID Finder tool and input your business name or address. Use the copied Place ID associated with your business.

Write the Code: Using your API key and Place ID, write the code to fetch and display the reviews. Here is a very basic example of what the code may look like:

html

Copy code

var service = new google.maps.places.PlacesService(document.createElement('div'));

service.getDetails({

placeId: 'YOUR_PLACE_ID'

}, function (place, status) {

if (status === google.maps.places.PlacesServiceStatus.OK) {

var reviews = place.reviews;

var reviewSection = document.getElementById('reviews');

reviews.forEach(function(review) {

var reviewElement = document.createElement('p');

reviewElement.innerHTML = review.text;

reviewSection.appendChild(reviewElement);

});

</script>

Customize and Display: You can customize the design as well as layout according to your needs. You can show the reviews in carousel, grid or list format, and apply whatever CSS is needed to fit your website style.

Use a Google Reviews Widget

Those who are interested in a more straightforward, no-code setting should be interested in a Google Reviews widget. A Google Reviews widget is a third-party tool that allows you to embed Google Reviews on your website without requiring a single line of code. Some of the most popular Google Reviews widget plugins are:

Tagembed: This is another widget provider through which you can take a Google Reviews widget, customize it to your embedding preferences, and have the reviews straight from your Google My Business profile. It allows you to select how you want them to appear, even comes with a responsive design that works well on mobile devices.

Tagbox: The Google Reviews widget by Tagbox allows for showing customer reviews in a widget easily added to your website. There are several possible layouts, including sliders and grids, with customizable colors and design.

Trustpilot: Although it is primarily a Trustpilot tool, you can add Google Reviews as well. This allows for easily embedding reviews from multiple sources.

How to Add a Google Reviews Widget:

Step 1. Choose your Widget Provider: Third party provider .

Step 2. Sign Up and Connect Your Google Account: You have linked your account with your Google My Business to the widget provider after sign-up.

Step 3. Edit the Widget: Many widget providers offer you the opportunity to customize your review display on layout, style, and content. Select from the type of review display; determine some colors and filter the reviews.

Copy the Embed Code: Once you are happy with the customization, you can copy the embed code.

Add the Embed Code to Your Website: Then add the embed code in your website's HTML. This may be in the body of a page or in a widget area depending where you would like the reviews to appear.

3. WordPress Plugins

If you have a WordPress site, you will find various plugins that are specifically designed to include the widget of Google Reviews. Some other popular ones include WP Business Reviews, offering the option to embed Google Reviews, Facebook Reviews, and similar social media reviews right on your WordPress site. It offers customization in line with your site's design and allows easy insertion with the help of shortcodes.

Google Reviews Widget: This is one simple WP plugin that will bring reviews from your Google My Business profile to be displayed on your site. It's very easy to set up, and there are plenty of customization options when it comes to layout and style of the reviews display.

Using a WordPress Plugin

Install the Plugin: Head to WordPress dashbard>Plugins>Add New, and search for the plugin you want to use ("Google Reviews Widget" for example).

Activate the Plugin: Once installed, click the big blue Activate button.

Connect Your Google Account: In the plugin settings, link your Google My Business account so that you can start fetching reviews.

Configure and Embed: Choose any of the output settings you require, such as displaying the count of reviews, choice of layout style, and much more. Finally, copy the shortcode to embed the reviews wherever you wish on your website.

Best Practices for Displaying Google Reviews

Display New Reviews First: Always show the newest reviews so that the content is fresh and up-to-date.

Show Successful Reviews: Of course, it's always best to show a mix between negative and positive reviews. But, in reality, positive reviews build trust in an even stronger way than negative reviews do.

Make it Responsive: Your embedded Google reviews should also be responsive, too-most of the readers will view your website from mobile devices.

Customize Its Structure: Tailor its structure to fit well with your website brand. You want to ensure that reviews will flow quite seamlessly into your design.

Putting Google reviews on your website does not take much more than actually showing the world that you are credible, boosting your ranks in Google, and enhancing conversion rates. Third-party widgets, WordPress plugins, or Google Places API can be used for embedding Google reviews into your website-it's not rocket science, but can be adjusted to fit your needs. This is what presenting original customer feedback can do: it gives potential clients the social proof they require to trust your business and take action.

So, go ahead - let's get started with embedding Google Reviews in your website today and see how that really can boost the effectiveness of your website.

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