How to Easily Embed TikTok Videos on Your Site: Step-by-Step Instructions

One of the most popular social media apps is TikTok, because their content is all short-form and engaging videos, from viral dance challenges to educational content. With such massive reach, it's an invaluable tool for businesses, influencers, or content creators to engage with a global audience. But how do you bring this content to your own website?

The good news is that embedding TikTok videos on your website is easy and an effective way to upgrade your content, boost user engagement, and spread the social media presence. However, you might be asking what kind of embeds suits you best: you want to embed your personal TikTok videos or show viral trends? Or do you want to engage with your audience's content in the meantime? Embedding TikTok videos will basically drive more people to visit your site and further interact with your content.

Step-by-step guide on how to easily embed TikTok videos on your site, along with some best practices so that your TikTok videos are perfect to display.

Why Embed TikTok Videos on Your Site?

Before going into the technical steps involved, let's take a look at why embedding TikTok videos really becomes a valuable strategy for your website.

1. Increase User Engagement

The nature of TikTok is around content creation and sharing. Embedded videos on your website bring that capturing content right into your audience's faces. People visiting the site can interact by liking, sharing, and even commenting directly from your website, increasing their time spent on your site and making it more interactive.

Video embeds also cross-promote your TikTok profile. The embed video will link back to your TikTok account, convincing the visitors of your website to follow you in TikTok, engage with your content, and see your other videos.

3. Social Proof

Social proofs for engaging content on videos uploaded to TikTok come in the form of real-time engagement such as likes, shares, and comments. These can be put on your website to inspire engagement and building trust with potential customers or visitors. The implication that people see others are engaging with your content is that your content is interesting enough to follow.

4. Improve SEO

Most web search engines, such as Google, tend to like websites that contain rich, engaging, and highly frequent updates of content. Incorporating TikTok videos into your website serves to further complement your content mix, thus allowing users to spend a longer period of time on your site, therefore reducing bounce rates that can go a long way in bettering your SEO scores.

5. Provide New and Interactive Content

Embed your TikToks because it's unique, fun, and creatively authentic. You are bringing fun and energy into your site by embedding videos from TikTok. And with fresh content flowing in through the latest trends, product launches, or behind the scenes material, you will be able to keep visitors coming back for more.

How to Embed TikTok Videos on Your Website: Step-by-Step Instructions

Below is a step-by-step guide on how to embed your TikTok videos on your website without requiring any special technical skills.

Step 1: Find the TikTok Video You Want to Embed

Open TikTok: To start with, you will need to open the TikTok app or web page on your phone. If using a mobile device, either open the TikTok app, or use an internet browser on your mobile by going to the website TikTok.com.

Locate the Video: You can browse or search for the video that you'd want to embed. It can either be from your TikTok videos, or it could be a user-generated video, as well as any viral content you feel best fits your website theme.

Click the Share Button: Choose a video and click the "Share" button. The share icon is located on the right side of the screen or at the bottom; depending on your network, it is represented as an arrow or three dots.

Step 2: Get the Embed Code

Choose the Embed Option: Now when you click on the share icon, you have a list. Then you will click on "Embed". This will give you an embed code that you can use for the video so that it is embedded in your site.

Customize (Optional): Depending on the platform you are using, you can customize the look of your video, including its width and height. If that is not your concern, then you can copy the default version of it and proceed to the next step.

Copy Embed Code: TikTok will then provide you with an HTML embed code for the video. Copy the code. It should be something like this:

Html

Copy code

<section> <a target="_blank" title="@username" href="https://www.tiktok.com/@username">@username</a> </section></blockquote>

Step 3: Embed Video on Your Site

Once you have your embed code, it's time to get it on your website. Depending on the platform, it might be a little bit different. So here's how it would work using some of the most popular web platforms.

WordPress

Go to your post or page: Go to the post or page where you'd like to add the TikTok video.

Add a Custom HTML Block: In the WordPress block editor, go to the "+ " icon to add a new block, then select Custom HTML.

Insert the Embed Code Here: Paste the TikTok embed code you copied earlier in the custom HTML block.

Preview and Publish: Preview to see if everything looks good and the video is working as it should. If everything looks fine, click publish and get the video live on your site.

For Wix:

Open Wix Editor: Log into your Wix account and open the page where you would add the video.

Add an Embed Code: Using the left-hand menu, click Add and then Embed Code.

Paste the Embed Code: In the embed code box, paste the TikTok embed code you copied.

Resize the Video: Use the drag handles to fit your video to your website layout.

Save and Publish: Once you're content with the position and size, click Save then Publish your site.

For Squarespace:

Open Page Editor: Open the page that you would like to add the TikTok video on.

Add Code Block: Click Add Block then choose Code.

Paste the Embed Code: Paste the TikTok embed code into the block.

Customize the Layout: You can scale the video or move it around to suit your website style.

Save and Publish: Save and Publish the page so your site is updated.

Custom HTML Sites

Open Your HTML File: Open the HTML file where you'd like the TikTok video to appear within your preferred code editor.

Embed the Code : Just copy and paste the TikTok Embed Code in the HTML where you want to see the video there.

Save and Upload: Then save your file and upload it on your web server.

Step 4: Test Video Embed

As you are done embedding the video, test it to ensure that it loads properly and functions as desired.

Check Your Video: Confirm that the video is working correctly and visitors can like comment and share.

Mobile Responsiveness: Confirm that the video is viewed well and works properly on mobile phone since TikTok is a mobile-based application.

Size If Necessary: If the video appears too large or too small on your website, go back to the code, then tamper with the dimensions of the embedded video.

Step 5: Optimize Your TikTok Embeds

Here are some best practices for optimizing your embedded TikTok videos:

Keep It Relevant: Use relevant TikTok videos that you embed on your website. Maybe it's a behind the scenes look at your brand, maybe it's a product demo, or perhaps it's a viral challenge - just ensure it rings a bell for your audience.

Use Limit Embeds: Do not embed too many videos. Embeds are too many on a page, which makes the page look messy and slows it down in terms of loading. Opt for a few well-chosen videos so that your page is without clutter and engaging.

Use Clear Calls-to-Action: If you want to drive traffic to your TikTok account, include a clear call-to action right beside the video. For instance, "Follow us on TikTok for more fun content!"

Accessibility: All videos should be accessible to the users; here, disability is also included. Video should have captions or descriptions in case of requirement.

Conclusion

The process of adding TikTok videos to your website is simple yet effective to enhance engagement and push the promotion of your account. To do this, you just need to follow the simple, step-by-step guidelines above embedding TikTok videos on your site so that the visitors get to enjoy an interactive experience.

Whether you are a brand wanting to touch younger brains, a content creator looking to grow your following, or just someone who simply loves sharing cool videos, embedding TikTok videos is an awesome way to bring that presence to life and elevate the user experience of your website. Embed TikTok videos today and see your website engagement skyrocket!

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